Pymes

In the marketplace a buyer is commonly called a “customer”. However, just like all innovations in the Administration field and other related areas and disciplines, the term has evolved, especially when entering the digital world and the so-called “4th Digital Transformation” specifically (also known as the Fourth Intelligent Industrial Revolution originating in Germany around 2011), moving forward vertiginously until its change into the “Digital User”. We are living in the "Digital Transformation", which modifies the chain of value, logistics and supply chain of companies, and therefore, service, product distribution and customer service. In general terms, we can also talk about the “Digital Consumer”, whose profile has been the object of study by businessmen, from the collective of researchers addressing the subject, and marketing agencies, among others, which has allowed it to be defined with greater certainty , know their main characteristics, as well a...