Pymes

Strengthen your SME in the Post-Pandemic 2 basic tools for Strategic Planning: the PESTEL Analysis and SWOT Matrix Since the pandemic began, the entrepreneurial ambit had to reinvent itself to remain in the market, and in today’s post-pandemic, new ways of managing businesses are learned, hence why SMEs require looking at the current situation with a different mentality given that a need to revise their vision has arisen, set new goals (especially on the short term), design new corporate strategies, seek financing, take crucial decisions in terms of human resources and the company, and even analyze and assess the possibility of entering other markets, amongst other fundamental decisions they’ll have to reflect now more than ever to set the course to take, which begs the question: How are SMEs facing the challenges that arise with the post-pandemic? And to arrive at a possible answer, we can formulate a second question: As an entrepreneur, have you created a strategic plan for you...

In the marketplace a buyer is commonly called a “customer”. However, just like all innovations in the Administration field and other related areas and disciplines, the term has evolved, especially when entering the digital world and the so-called “4th Digital Transformation” specifically (also known as the Fourth Intelligent Industrial Revolution originating in Germany around 2011), moving forward vertiginously until its change into the “Digital User”. We are living in the "Digital Transformation", which modifies the chain of value, logistics and supply chain of companies, and therefore, service, product distribution and customer service. In general terms, we can also talk about the “Digital Consumer”, whose profile has been the object of study by businessmen, from the collective of researchers addressing the subject, and marketing agencies, among others, which has allowed it to be defined with greater certainty , know their main characteristics, as well a...