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Mostrando las entradas de noviembre 24, 2019

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SME business owners or entrepreneurs... How is your health in 2026? Consider these 7 alternatives for improving it

If your business or venture is thriving, congratulations on this great achievement! It's a reflection of your dedication and perseverance.  And in terms of your current health, where do you find yourself?  Do you know if you are in an optimal or a minimum desirable level of health to meet the demands of the business environment? It's well known that if there's a permanent variable in the workplace, it's change.   Even after careful planning, situations arise that require modifications or adjustments to which the company must adapt for optimal organizational functioning, given that on multiple occasions these changes occur suddenly and rapidly, causing stress for individuals. Simply recall the COVID-19 pandemic, which wreaked havoc on businesses (regardless of size or industry).  No one was prepared to face its impact and devastating consequences, affecting the health of the general population, as well as that of business owners who were forced to make drastic de...

Innovative Trend! The Infidelity of the Digital User towards brands: A strategic challenge for companies

In the marketplace a buyer is commonly called a “customer”. However, just like all innovations in the Administration field and other related areas and disciplines, the term has evolved, especially when entering the digital world and the so-called “4th Digital Transformation” specifically (also known as the Fourth Intelligent Industrial Revolution originating in Germany around 2011), moving forward vertiginously until its change into the “Digital User”. We are living in the "Digital Transformation", which modifies the chain of value, logistics and supply chain of companies, and therefore, service, product distribution and customer service. In general terms, we can also talk about the “Digital Consumer”, whose profile has been the object of study by businessmen, from the collective of researchers addressing the subject, and marketing agencies, among others, which has allowed it to be defined with greater certainty , know their main characteristics, as well a...